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BUSH042: Introduction to Marketing

Credits: 0.5 units/5 hours
5 Evaluations, 3 Projects, 2 Progress Tests

UC a-g Approved

This course offers an overview of what a marketing career involves. Students learn about the functions of marketing, noting how marketers arrange exchanges of goods and services. Main topics include goals of marketing, research methods, data management, selection of target markets, and the “Four P’s” of the marketing mix—product, promotion, pricing, and placing. In addition, the course discusses decision-making strategies, budgeting, and marketing plans. Graded projects allow students to apply research methods, create original ideas for promotions, and assess whether a career in marketing would be right for them.


Course Materials

Textbook: Introduction to Marketing Digital Course Pack

Note:  This digital course pack is bundled with the price of tuition for this course. All students registered for the course will be given access to the digital course pack within the UNHS LMS, Theorem.

Introduction to Marketing BUSH042055 (printed course content)

Introduction to Marketing Print Course Pack (This is the print version of the required digital course pack included with the tuition for the course. This optional print course pack can be purchased through the UNHS bookstore partner, Follett.)

eFollett To browse and purchase textbooks and materials, visit the bookstore at

Step 1: Select Your Course Items.

Tuition (Includes Digital Course Pack)
Online course content is included in tuition for all courses except those designated as "PRINT ONLY".
Tuition (BUSH042055)

Required Fee
A $50 non-refundable Administrative Fee is required for each course.
Administrative Fee

Optional Services

Some course materials are highly recommended for successful completion of the course, but not required. Course materials are available for purchase through Follett Virtual Bookstores.

Mail Processing Fee:
Selecting this service allows for print submission of evaluations, projects, and progress tests via regular postal mail. Mail Processing is required for all PRINT ONLY courses, and optional for all other courses.

Mail Processing (BUSH042055) [Add $35.00]

Course Price $350.00

  • Tuition (BUSH042055)  $300.00
  • Administrative Fee  $50.00

Step 2: Assign or Create a Student Below And Your Course Will Be Ready To Purchase!

Step 3 (Optional): Assign or Create a Proctor Below. This step is not required to enroll and begin coursework, but a proctor is required for completion of the course.